I can feel the value of a good business book when I realize how much I'm marking it up, highlighting text, and being inspired to write notes for future reference. This book did all of these for me. Great insights. Tremendous value. I highly recommend for new or existing business owners and entrepreneurs. For those who may have scanned the "Look Inside" feature to preview the first several pages... FOR ME, the Intro and Chapter 1 were slow and dry, but then from Chapter 2 to the end the lights came on and the valuable insights made me forget about the slow start. Overall, it's a great book and worth your time.