Latest
Feb
01
My Annual Review (2022): The Year We Moved to Puerto Rico
2022 was an incredible year, filled with hard work and hard-to-believe adventures.
8 min read
Dec
13
How I'm Building My Book Business Right Now 📚
Hi, I'm a "bestselling author" 👋 That means two things:
1. I publish books
2. I sell books (lots)
Only... I
3 min read
Nov
29
How to Get Creative Work Done (My Four Stages)
Getting "stuff" done is very different than getting creative work done.
After a decade of creative work, I should know
4 min read
Nov
07
1,000 True Fans 😍
It’s easy to take the current moment for granted.
A decade and a half ago, there were a handful
8 min read
Oct
31
How to Sell More Books with Flywheel Growth
Every author I know shares the same two wishes, whether they’re a self-published side-hustler or a traditionally published New
3 min read
Oct
24
What's the Alternative? ️🤷♂️
If a potential customer does not buy your product, what happens?
If they ignore their problem, will it get worse?
3 min read
Oct
17
Who Are They? 🥸
Two Ways to Clarify Your Target Customer
If the person in this picture was your target customer, how would you
2 min read
Oct
10
Do They Even Know? 🧐
How to Sell to Customers at the 5 Different Stages of Awareness (According to Eugene M. Schwartz)
5 min read
Oct
03
How to Clarify Your Profitable Purpose
I don’t know Matt Emmons personally, but I cringe (for his sake) when I think of him.
In the
5 min read
Sep
26
Serve to Sell 🫶
How to Sell Premium Products on Sales Calls Where People Say “Thanks!”
6 min read