As a Christian trauma-informed book coach, I had wanted to start a group coaching program but didn’t quite know how to proceed, how to structure or price the program. I actually even decided to give up on moving forward with it. When I signed up with John, he helped me optimize my offer and give it an appropriate price. He helped me structure it as to the size of the group, the number of months, what should be offered each week, how each class should be conducted, and more. He emphasized the importance of the founding member offer and helped me improve my Book Crafters Academy sales page, reminding me of the importance of highlighting benefits over features (the cure vs the medicine). Perhaps most important, John modeled for me what a good coaching program looks like. I studied the steady way he interacted with his people and the way he exuded a sense of unforced authority as someone farther along in this journey than the rest of us who was able to point the way. He knew that this same ability applies to us in our fields. I moved forward with a new sense of confidence, armed with an understanding of how the “group coaching” system works, no longer mystified by it. As of this writing I haven’t yet publicly advertised my group coaching, but I already have 3 (out of 8 total) ready to sign up. This wouldn’t have happened without John’s help.