Paul Copcutt

Paul Copcutt

Having heard John speak as a podcast guest, outlining his Sell Your Smarts approach, I wanted to get a better understanding of its application. The Sell Your Smarts Masterclass was a great solution, with John spending time explaining and then answering all our questions. I walked away with several things notably;

1. With wisdom, you can share insight. Also loved the Artificial Insight explanation.

2. The gateway flywheel concept and the whole finding outline.

3. To focus on selling the medicine, not the cure.

I now feel more informed and sure that this approach is the way forward for my business and clients.