John Meese gives a wholesome/community building perspective through this book that inspires the average entrepreneur to reach into pockets of the market that are often overlooked. The emphasis on “real people” interaction with customers is such a crucial yet undervalued aspect in today’s “big business” mentality of doing business. It is very easy to get lost in the pure numbers and statistics in today’s market, and what this book does is readjust your mind to what is truly effective. I highly recommend this book for those wanting to shake up the norm and excel above the status quo.
