I've been kicking around the idea of starting my own business, but having been in the corporate world for the last 20 years and always working for someone else I had no idea where to start. Then I was introduced to Survive and Thrive by John Meese. It not only quickly frames up the "how" but also the why behind small business! It's not just about making money for the sake of money. It's also about meeting your clients (once you identify who they are) where they are and solving a problem they have, all while living a life of empathy toward your clients problems. Will definitely be recommending this book to others looking to take the leap of small business ownership!