Survive and Thrive isn't your typical business book that uses dull language and mind-numbing stats to get its point across. John speaks as if he's in the room with you, giving you pointers on how to better pivot your business strategies. He explains the impacts of Covid, the Attention Economy, The Age of Insight, and The Great Reset on entrepreneurship. As he quotes venture capitalist Mary Meeker, "We are awash in data, but lacking connectivity and insight." Businesses and consumers have so much data at their disposal but need guidance on how to filter out noise to find what's relevant. John uses his training as an economist to be that filter. I broke out my highlighter when I started reading it, but realized that it was easier to turn down page corners instead of marking up entire pages. Buy the book, and as they say on NCIS New Orleans, "Go learn things.”
