I was introduced to John Meese by way of Platform University during the COVID onset. I had just completed board certification to become a music therapist. My 5 year plan was to move my entire music school online. Turns out, it only took me only 5 weeks, but I was still desperate for some basic business fundamentals. As a teacher, I knew that this was a unique moment and I had much to learn, and there is SO MUCH NOISE (and noise makers) out there. Over a year later, I'm glad that I read John's book. I found page 127 to be most helpful. As a musician, I like to think in terms of ratios and intervals, so this "Set Allocation Percentages" was really helpful. I also enjoyed page 110, "Growth is not all its cracked up to be." Then, "Growth by itself, is neutral." Yes. I needed to see that. My business has doubled in size for 8 years straight, but that doesn't mean I have much innovation and introspection to do. Explosive growth often seems to disguise major problems and incorrect assumptions. Look around. The podcasts are a great compliment to the book. I wish that Chapter 5 "Choose Your Path" was a bit more lengthy and detailed. Those concepts could be a book by itself, so let me know when I can preorder it, please? I also enjoy John's humor, and I almost chose to put this review in a music video format. Maybe after rereading. Thanks, John.