From time to time, I find helpful to study (yet again) timeless principles of business. This book is chock full of ones like these: “No matter, the entrepreneur’s job is the same: Solve problems for a profit.” And “To build a thriving business, focus on solving problems for real people who are aware of the problem in question and engaged in actively seeking a solution to that problem.” If you dream of being your own boss, John Meese has written a straightforward how-to guide for you. If you need a book for aspiring entrepreneurs in your life, recommend this one. And if you’re already in the throes of growing a business and feeling stuck, these pages will help you return to the fundamentals.
