I appreciated that this book contained a comprehensive set of business advice in an accessible format. While I had heard most of the teachings before in other places, having it all in a single place helped me see how the pieces connect. I still came away with helpful advice, such as the best practice of budgeting to spend what I already have in the bank rather than on the sales I hope to generate. I also appreciated the MTO (Minimum, Target, Outrageous) framework for thinking about goals. Overall, I would recommend this book for people looking for a one-stop shop for how to create and sustain a business.
