In his book, Survive and Thrive, John Meese captures the essence of what should motivate entrepreneurs. He clearly defines an entrepreneur as one who solves problems for a profit, but emphasizes that the motivating factor behind solving problems is in order to help and to serve people. One of his mantras that is repeated throughout his book is that an entrepreneur creates real solutions to real problems to help real people. A full chapter is given and developed about each of his nine principles in developing a successful business model. Yes, of course an entrepreneur will make a profit, but the principles presented in this book will help an entrepreneur make the world a better place. I loved the book and learned a great deal about entrepreneurship. I recommend this book to not only entrepreneurs, but also to leaders, authors, and artists. It is also a great book for individuals and families to learn how to set reasonable personal goals and develop a well-balanced financial plan and personal budget.