Sharing your message on stage, in front of a crowd of eager listeners, is the epitome of platform success, right?
After all, your platform is your virtual stage, and you care about your message deeply, which is why you want so many people to tune in.
The only problem with stages is, they take a lot of time and resources to build (that’s true online as well).
The reason why you can’t rush a stage is that the value of a stage doesn’t lie in the materials, but the reason that the stage exists.
The audience in the room sitting attentively, tuning out the world to choose to give their precious attention to a single stage, and whoever walks out on to speak next.
This is why professional public speakers are so highly trusted. The ability to step on the stage proves you've earned a certain amount of respect from your expertise!
Only. . . stages are not always easy to walk onto. Even once you're approved (or invited) by an event organizer, you need to travel, prepare your speech, and keep a crowd's attention that has probably been listening to several other speakers before you.
Your Virtual Stage Opportunity
Speaking on stages is still a crucial part of sharing your message with new audiences, but what if you could get in front of an audience without having to leave your office?
That's what virtual stages make possible.
You can always do the hard work to create your own virtual stage, with a podcast or a YouTube channel, but there are many virtual stages with an eager audience already looking for the next guest.
What podcasts are your target customers currently listening to, where you could become a guest?
Interview podcasts are constantly looking for new, high-quality guests to share a message that resonates and can help people in their audience (which in turn, makes their job as host a lot easier).
The Virtual Stage Booking Agency
At least one business, Interview Valet, has built their entire business model on this concept. They work with clients who have a message, and help book them on podcasts with a similar target audience.
Interview Valet charges the guests a reasonable fee to book the interview, and offers the podcast hosts a steady stream of high-quality, experienced interview guests free of charge.
It's a win-win!
The point here is not that you should hire Interview Valet (although they are excellent, so you may want to consider it).
The point is that you need to get clear on what your current content strategy is doing.
Are you building your own stage, or walking onto an established stage where your target audience is already watching?
The most successful platform-builders do a bit of both.