Fathom Analytics

Fathom Analytics is a simple, privacy-focused website analytics tool that gets you just the data you need to run your business, without cruft and clutter. It's what I use to track traffic on my websites, without giving all your user data to Google, like most websites do with Google Analytics.

ConvertKit

ConvertKit is the only email marketing platform built for creators by creators, with simple-to-use landing pages, email automation, and even commerce features so you can build your email list and start selling products online!