Your Step-by-Step Guide to Building a Profitable Business

Survive and Thrive paves the path for any entrepreneur to start from scratch and build a profitable business in any economy (including this one) with a series of marketing, sales, and finance strategies that integrate together to help business owners survive and create a thriving business with lasting, long-term success.


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When COVID-19 became a global pandemic, somebody hit a reset button on the economy. Literally.

Economists have begun referring to the 2020 event as the "Great Reset" as lockdowns and health scares caused dramatic shifts in the business and economic landscape across the world.

Before the year was over, more than 100 thousand businesses had permanently shut down, while more than 30 million people were suddenly promoted to entrepreneur―and that's just in the United States.

If you're thinking about starting a new business, you're not alone.

After a year of fear and uncertainty, the risk of entrepreneurship suddenly doesn't seem so bad. Americans broke a record by starting nearly three million new businesses in the second half of 2020—which provides a ray of hope after a decline in entrepreneurship that lasted more than forty years.

Entrepreneurship is an exciting path paved by millennia of hard-working entrepreneurs who have built the world we have the privilege to live in today.

Still, entrepreneurship is a path littered with too many broken dreams and bankruptcies.

Even before 2020, a full 20% of small businesses fail within their first year of business in the US. Half of all businesses don't last five years, and only a third of all businesses last 10 years or more.

So, how do you build a profitable business that will survive and thrive in any economy (including this one)?

That's the question I set out to answer in my new book.


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Three Dimensional Expertise

Research

Throughout the writing process, I conducted extensive research on entrepreneurial trends (including 116 citations in this 175 page book).

Experience

As an entrepreneur myself, I was able to leverage my experience building three companies in very different industries.

Insight

To expand upon my own experience, I interviewed dozens of the best and brightest minds in business, for this book.

About The Author

John Meese is a traditionally-trained economist turned serial entrepreneur and author, on a mission to eradicate generational poverty by inspiring entrepreneurship.

Most entrepreneurs are overworked and underpaid by the boss in the mirror, which is why John breaks down every business success into a repeatable, step-by-step process so you can build a business that fuels your life (rather than the other way around).

  • Author & business consultant with Inc 5000 clients;
  • CEO of Cowork Inc, an entrepreneur support organization;
  • Cofounder of Notable Co, a software company powering an independent publishing platform for content creators.

In addition to Survive and Thrive, John wrote Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online.

Survive and Thrive paves the path for any entrepreneur to start from scratch and build a profitable business in any economy (including this one) with a series of marketing, sales, and finance strategies that integrate together to help business owners survive and create a thriving business with lasting, long-term success.


Order Survive and Thrive (Signed Copy)

Endorsed by Established Entrepreneurs

“Too many entrepreneurs rely on a booming economy or favorable external circumstances for their business success, but everyone knows this doesn’t last forever. If you’d like to build a business that can survive and even thrive when the going gets tough (and it will), then you need this book.

“This book provides a step-by-step plan to help you reach more people, make sales, and enjoy more profit, regardless of what the ‘economy’ is doing. Does it feel like times are tough? Survive and Thrive slices through the clutter and helps entrepreneurs build stronger-than-ever businesses while making the world a better place.”

“When times are challenging, it is easy for the would-be entrepreneur to slide down into dejection, certain that all effort is futile. John Meese’s new book Survive and Thrive is the antidote to passive languor. It is a surefire call-to-action that omits all those cliched motivational slogans and guides the reader into the specific activities that will build a business. Not only will it put a bounce in your step and set your chin to a jaunty new jut, Survive and Thrive will tell you just what to do today to reach your destination tomorrow.”

“The world has changed yet again, and as an entrepreneur, you must rise to the occasion. John’s book gives you a step-by-step plan to serve the new market in a new way. Your business is about to be stronger than ever.”

“Survive and Thrive provides timeless information about starting a business from scratch, but at exactly the right time. Having gone through a layoff myself in 2008, I know exactly how important each and every lesson John shares is, and I wish this book was around when I first started my entrepreneurial journey. Step by step, genuine, and highly recommended.”

“As John says, there is no shortage of opportunity today, but there is a shortage of execution. If you can focus on creating real solutions to real problems for real people, you’ll have a clear advantage in
the marketplace. Survive and Thrive can show you how.”

Survive and Thrive will be available in bookstores this July, but I want you to have a step-by-step plan in your hands as soon as possible, to maximize your chance of success.

With that in mind, I've convinced my publisher to let me ship copies of this book out of my office, so you can get an advance copy of Survive and Thrive right now, directly from me.

Buy a copy of my book, and I'll sign it and ship it right to your door!


Order Survive and Thrive (Signed Copy)

Endorsed by Established Entrepreneurs

Survive and Thrive is a recipe for success for any entrepreneur. John has applied these foundational principles in his own businesses and knows first-hand how to ensure your vision and passion become a reality. Every business owner and operator needs this as a handbook now more than ever.”

“Are you struggling to adapt your old business to the new market and grow despite an uncertain economy? Buy this book, put these principles to work, and you’re already on the right track.”

“As John says, there is no shortage of opportunity today, but there is a shortage of execution. If you can focus on creating real solutions to real problems for real people, you’ll have a clear advantage in
the marketplace. Survive and Thrive can show you how.”

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About

John Meese is the author of the #1 bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One). An entrepreneur himself, John is on a mission to eradicate generational poverty by equipping entrepreneurs with the tools and training they need to build thriving businesses from scratch. He is the CEO of Cowork Inc, co-founder of Notable, and regularly publishes interviews and insight at JohnMeese.com.