This is a departure from my normal posting style, but it's worth it (plus, you can blame Jason Zook).
Do You Remember Wile E. Coyote?
I do. His escapades with The Road Runner were a staple of my childhood, and I owe Chuck Jones (his creator) quite a few laughs.
This week I learned that Chuck created these cartoons using a predefined set of nine “Road Runner Rules.”
Those rules provided consistent guidance throughout the creative process for Chuck, and explains why Roadrunner cartoons never “felt a little off” as some content does.
In a stroke of brilliance, Jason Zook applied a similar set of rules to the blogging and content marketing world.
Questions for Creating Your Own Road Runner Rules (from Jason Zook)
- What’s something unique about the way you create and share content?
- What topic or genre will you never create content about?
- What’s one word that can describe the outcome you want for the people who consume the content you create? Include the definition of that word (or a quote that really resonates with you).
- How do you speak to your audience? Is it from a place of relation? From a place of authority? Both? Somewhere else entirely?
- What is your content schedule? What can you commit to that doesn’t waver or change?
- Do you share stories from other people, or only talk about yourself and your experiences?
- List out the tools you’ll use to create your content. (Having a list of tools will help you create with more consistency and without getting down rabbit holes of trying new tools all the time.)
- What’s one question you can ask yourself at every turn to make sure you’re staying on track with the content you create?
- What’s something you won’t compromise on when it comes to creating content for your audience?
Source: Define Your Road Runner Rules
Jason answered the questions himself, but then he challenged other content creators to do the same as well―so here are mine:
John Meese's Road Runner Rules
- Something unique: I take potentially complex subjects, and present them in a simple, intuitive manner.
- I will never: Use my platform to humiliate or shame anyone, no matter the cause.
- In one word: Helpful. Every reader walks away with a new piece of knowledge they can apply to their life or business right away.
- I speak to my audience: Like a knowledgeable friend sharing insight over coffee or lunch, I never hesitate to share anything that might prove helpful to my audience in some way.
- Content schedule: I will send an email to my subscribers every Monday morning at 9:00 AM Central, typically linking to a new blog post inside.
- I share stories: If there is at least one clear takeaway that my audience can learn and apply, I'll share stories from my own business and from other entrepreneurs.
- Tools: I create everything in Calmly Writer, transfer to WordPress for editing & publication, and then send a summary through ConvertKit to my email list. Finally, I update Trello with information on each published post.
- One question: How does the content I've created teach people some practical knowledge or skill?
- No compromise: I will champion impact over profit every time, refusing to create content for the sake of monetary gain by itself.
Will You Take This Challenge as Well?
If you have a blog or some type of content creation avenue, I challenge you to join me!
Answer the questions above, and then share your rules in the comments below.