Mike Michalowicz is the author of several bestselling business books, including Get Different: Marketing That Can't Be Ignored! In this interview he shares the problem with following “best practices” and what you should do instead to grow your business. His DAD and Who-What-Win framework will help you get your target customer's attention, and drive more sales in your business with every experiment.

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John Meese is the author of the #1 bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One). An entrepreneur himself, John is on a mission to eradicate generational poverty by equipping entrepreneurs with the tools and training they need to build thriving businesses from scratch. He is the CEO of Cowork.Inc, co-founder of Notable, and host of the Thrive School podcast.

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