When you're just starting your online business, every penny counts. Which list-building tools are most important? Do you need ConvertKit and LeadPages right from the start?

It’s no secret that I’m a big fan of ConvertKit.

I’ve been using ConvertKit’s email marketing service since I switched from MailChimp in 2015, and I rely heavily on the automated sequences and tagging that ConvertKit provides.

Because I talk about email marketing a good bit, I tend to get a lot of questions from people who are trying to figure out which software to use.

One of the most common questions I see is some variation of:

What tools should I use to grow my email list? Do I need LeadPages if I'm already using ConvertKit?

The short answer is… no.

The long answer is: it depends.

The ONE Tool You Need to Build Your Email List

What software you use to build your email list depends a lot on what strategies you're relying on for lead generation.

If you want to grow your online business quickly, your first purchase (after web hosting) needs to be ConvertKit.

That initial subscription may be hard to swallow before you have revenue, but trust me―ConvertKit will help you build (and serve) your email list better and faster than any other tool.

ConvertKit is the only email marketing service that comes with advanced tagging features on top of custom forms and landing pages optimized to build your email list fast.

In other words, ConvertKit comes with every feature you're looking for

If you're new to online business, ConvertKit is the only list-building software you need

Should You Ever Sign Up For LeadPages?

To answer this question, you need to get clear on your goals.

Sure, you want to build an email list―but how many subscribers are you shooting for?

What will you do to get your first 100 email subscribers? What about 1,000?

Eventually, you may want to explore advanced strategies like text-to-optin, click-to-optin, A/B split testing, and others that require software like LeadPages.


(What I'm about to say may qualify as heresy in the eyes of some professional bloggers)

If you have less than 1,000 email subscribers, you do not need LeadPages.

The climb to that 1,000-subscriber milestone doesn't require fancy landing pages, split testing, or animated optin forms.

It requires nothing but hustle.

Getting your first 1,000 email subscribers is about a simple, three-step process:

  1. Find your audience,
  2. Give them what they need, and
  3. Offer them more (via your email list).

Why Should You Avoid Using LeadPages?

Truly, I have nothing against the LeadPages platform (I used it myself for more than a year on this blog).

There are two primary reasons I would caution against signing up for LeadPages.

Reason #1: Cost ($$$)

When you're just starting out, it's incredibly important to stay frugal.

If you sign up for too many services too fast, your limited funds will be painfully stretched thin

How much are optin form features worth to your business? The cost of a LeadPages subscription adds up pretty quick.

Reason #2: Focus

On every front, you must avoid stretching yourself too thin.

If you're still new to using ConvertKit, you're not taking full advantage of it by learning other tools at the same time.

For your next project, you may want a simple waiting list page.

You may want optin forms that pop up when someone clicks a link or right before they leave your website.

You can do all that (and more) with ConvertKit.

LeadPages VS ConvertKit: ConvertKit Wins!

This is the only email list software that offers advanced features for both serving and building your list.

Yes you get tags, segments, link triggers, and as many broadcast emails as you like―but you also get unlimited optin forms and email landing pages with your ConvertKit account.

So what are you waiting for?

Create your ConvertKit account and use just one tool to focus on growing your email list.


John Meese is the author of the #1 bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One). An entrepreneur himself, John is on a mission to eradicate generational poverty by equipping entrepreneurs with the tools and training they need to build thriving businesses from scratch. He is the CEO of Cowork Inc, co-founder of Notable, and regularly publishes interviews and insight at JohnMeese.com.

15 thoughts on “LeadPages VS ConvertKit: Do You Really Need Both?

  1. Thanks so much, John. You won’t belive that I have been communicating back and forth with leadpage for half year , read tons of reviews and had the trial period but didn’t get time to set it up whereas I have been paying for shopify without having any transaction. Since I am not sure I found the right niche yet, it’s hard to go all in thus leadpage seems expensive to me. your post really help a lot. looking forward to more great posts!

  2. This is exactly what I needed to hear. I’m so confused about what I need to get my Blog going and you answered my question to a T! I just needed to know if I needed Convertkit or Leadpages or both and now I know what to do thanks to this post! Thank you so much!

  3. I agree with your honest post. I signed up for Leadpages and have almost not used it for a year… ouch! I know, so bad. I’m also a HUGE fan of Convertkit, it’s just spectacular. I started out with Leadpages but hadn’t found my niche and was too scared to cancel the subscription. I have wasted sooooo much money. Now its time to cut the subscription loose and make all the money back 😉

  4. Just what I needed to read today! I’m in ‘information overload’ with what I need v what I don’t need – so it’s great to hear I should stick with what I had originally planned (i.e. convertkit) and get on with my project!!!!!

  5. This is super duper helpful. I haven’t used both tools to heir full potential which means I haven’t utilized them to get my investment back. Since I’m still starting out and CK can give me both email marketing AND landing pages, might as well use it. I’m saving $79 monthly because of this advice. Thank you so much!

  6. Thanks for this John. I’m just starting out and have gone with ConvertKit. I wasn’t sure if LeadPages was necessary or not. You helped answer the question for me. I appreciate your honesty.

      1. Hi John, I have (had?) the same issue. Wherever I look, people say- get Leadpages, test your landing pages etc… I hope to get this 1000 subscribers fast, but I have no clue how to do that 😉 so not spending $500 or so per year might be helpful. Do you have any recommendation about the split testing tool if someone is using convertkit? Cheers and thanks for the post!

        1. Hey Justyna, A/B split testing actually isn’t very helpful while you’re just starting out because it can be wildly inaccurate, especially with a small sample size (example).

          ConvertKit does include analytics on each form, so you can compare the conversation rates of different forms across your site and improve, but A/B split testing generally requires at least 10,000 views to be accurate.

  7. Your timing is quite amazing, John! I am currently struggling with a similar issue. I’ve been trying to decide whether to use ConvertKit or aWeber. But my list is far larger… FYI, I already bought a LeadPages subscription. So worth it. In fact, I just put up my first LeadPage.– Woo Hoo! — So I need to decide — aWeber or ConvertKit — but I already haveLeadPages

    1. Aweber charges you for people who’ve unsubscribed… In my opinion, that’s reason enough to switch to ConvertKit. But if you need another reason, ConvertKit’s tagging system is simple and yet so powerful!

  8. I totally agree John. I haven’t used Leadpages yet but I am finding I can do a lot of things Leadpages is popular for with ConvertKit. For example the modal form option lets you do exit intent, scroll percent and time elapsed for pops. The WP plugin is also super helpful in placing forms in your posts. Lastly, the team at ConvertKit is awesome! Great support!

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