When you're just starting your online business, every penny counts. Which list-building tools are most important? Do you need ConvertKit and LeadPages right from the start?
It’s no secret that I’m a big fan of ConvertKit.
I’ve been using ConvertKit’s email marketing service since I switched from MailChimp in 2015, and I rely heavily on the automated sequences and tagging that ConvertKit provides.
Because I talk about email marketing a good bit, I tend to get a lot of questions from people who are trying to figure out which software to use.
One of the most common questions I see is some variation of:
What tools should I use to grow my email list? Do I need LeadPages if I'm already using ConvertKit?
The short answer is… no.
The long answer is: it depends.
The ONE Tool You Need to Build Your Email List
What software you use to build your email list depends a lot on what strategies you're relying on for lead generation.
If you want to grow your online business quickly, your first purchase (after web hosting) needs to be ConvertKit.
That initial subscription may be hard to swallow before you have revenue, but trust me―ConvertKit will help you build (and serve) your email list better and faster than any other tool.
ConvertKit is the only email marketing service that comes with advanced tagging features on top of custom forms and landing pages optimized to build your email list fast.
In other words, ConvertKit comes with every feature you're looking for
Should You Ever Sign Up For LeadPages?
To answer this question, you need to get clear on your goals.
Sure, you want to build an email list―but how many subscribers are you shooting for?
What will you do to get your first 100 email subscribers? What about 1,000?
Eventually, you may want to explore advanced strategies like text-to-optin, click-to-optin, A/B split testing, and others that require software like LeadPages.
(What I'm about to say may qualify as heresy in the eyes of some professional bloggers)
If you have less than 1,000 email subscribers, you do not need LeadPages.
The climb to that 1,000-subscriber milestone doesn't require fancy landing pages, split testing, or animated optin forms.
It requires nothing but hustle.
Getting your first 1,000 email subscribers is about a simple, three-step process:
- Find your audience,
- Give them what they need, and
- Offer them more (via your email list).
Why Should You Avoid Using LeadPages?
Truly, I have nothing against the LeadPages platform (I used it myself for more than a year on this blog).
There are two primary reasons I would caution against signing up for LeadPages.
Reason #1: Cost ($$$)
When you're just starting out, it's incredibly important to stay frugal.
If you sign up for too many services too fast, your limited funds will be painfully stretched thin
How much are optin form features worth to your business? The cost of a LeadPages subscription adds up pretty quick.
Reason #2: Focus
On every front, you must avoid stretching yourself too thin.
If you're still new to using ConvertKit, you're not taking full advantage of it by learning other tools at the same time.
For your next project, you may want a simple waiting list page.
You may want optin forms that pop up when someone clicks a link or right before they leave your website.
You can do all that (and more) with ConvertKit.
LeadPages VS ConvertKit: ConvertKit Wins!
This is the only email list software that offers advanced features for both serving and building your list.
Yes you get tags, segments, link triggers, and as many broadcast emails as you like―but you also get unlimited optin forms and email landing pages with your ConvertKit account.
So what are you waiting for?
Create your ConvertKit account and use just one tool to focus on growing your email list.