2 min read

Is this a mistake? Let's find out

A couple weeks ago, my brother and I were talking about our careers and we realized we shared a common theme:

Each success was a follow-up to failure.

For each of us, most of the useful skills we've learned have come from doing something badly or the "wrong" way before doing it well.

You could call that a lightbulb moment... but only because Thomas Edison made so many mistakes himself!

He famously failed to create a working lightbulb over and over again, "wasting" time and resources on an "impossible" task.

When confronted with his failures, Thomas Edison famously retorted,

โ€œI have not failed 10,000 timesโ€”Iโ€™ve successfully found 10,000 ways that will not work.โ€

Do you see how he reframed failure as a form of success?

Each success is a follow-up to failure.

Expertise (or wisdom) is built on a mountain of mistakesโ€”but am I making enough of them? ๐Ÿค”

I want to make sure I'm making mistakes, so I've started a new "Experiments" space in Thrive School PRO to try things that might not work.

Hereโ€™s my first experiment:

๐Ÿ’ก Idea: If I give away an ebook for free on Amazon, Iโ€™ll get momentum that will fuel future book sales

๐Ÿ”ฌ Test: Iโ€™ve published Always Be Teaching on Amazon, and it's currently FREE! This week only (starting today).

๐Ÿ‘‰ Get Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Onlineโ€‹


  • I created an illustrated ebook called Always Be Teaching in 2021 just before I published my first book Survive and Thriveโ€‹
  • I published Survive and Thrive with a hybrid publisher (Morgan James) but decided to self-publish my next books
  • I was worried about confusing people on which book was my โ€œfirstโ€ and which I was launching, so I sold Always Be Teaching as a PDF on my website and later as a free email magnet
  • Iโ€™m writing Wisdom Into Wealth right now and want that launch to be my best one yet so I decided to test the self-publishing and promotion process with Always Be Teaching
  • Because Iโ€™ve given away this ebook for free so many times, Iโ€™m reluctant to ask subscribers (like you) to pay for it, but I want to give the book an initial Amazon boost with reviews
  • I enrolled the book in KDP Select which allows me to run one special promo every 90 days, and I decided to make the book free for 5 days (Monday - Friday this week)
  • My plan is to get hundreds (thousands?) of downloads from subscribers (like you) which will lead the book to be featured in front of thousands of more readers
  • Ideally, many of these new readers will become email subscribers or leave reviews!

โ€‹๐Ÿ‘‰ Get your FREE copy of Always Be Teaching on Amazonโ€‹

I'll report back on my experiment, but I'd also encourage you to run your own experiments.

What will you try next, that might not work?