I opened a coworking space 58 days before the COVID-19 crisis hit the US and forced us to temporarily close.

Here's how I'm refocusing my business in response to quarantine, as part of the great lockdown.

The first lens I use to make business decisions is essentialism, the concept of a disciplined pursuit of doing less, but better that was coined by Greg McKeown in his bestselling book by the same name.

With the current crisis in mind, I took that one step further and challenged myself to “Do little, exceptionally” which led me to make two immediate changes to my business.

I'm sharing this in the hope that it helps you navigate your own path!


John Meese is the author of the #1 bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One). An entrepreneur himself, John is on a mission to eradicate generational poverty by equipping entrepreneurs with the tools and training they need to build thriving businesses from scratch. He is the CEO of Cowork.Inc, co-founder of Notable, and host of the Thrive School podcast.

Leave a Reply

Your email address will not be published.