We all need money to pay the bills—most people get that. But once those bills are paid, that doesn't mean you should stop making money. That's when your ability to influence really begins.

If impact is what you’re after, there’s good reason to charge for your products even when you don’t need the money yourself.

Your top priority is to provide for your family—but there comes a point where you don’t need any more food, brighter lights, or a bigger home.

That's when you have the opportunity to do so much more.

For some reason, many people feel guilty charging money for their products or services. Michael Hyatt talked about this on a recent podcast and has mentioned this in a blog post before.

In many cases, I'm a fan of giving free content away. It's a great way to serve your audience (and good marketing while you're at it, as well).

But if you gave everything to your audience for free, you'd actually be doing them a disservice. Here's why:

  1. The more money you make, the more you can invest. If you're creating products to serve real needs, this is a no-brainer. The bigger your budget, the high-quality products you can create for your audience—and the greater influence you can have on their life.
  2. The more people pay, the more they take away. The truth is, people rarely make the most of products that they got for free. Two people who go through the same course will have completely different experiences if one pays full price, and the other does not.

“The more people pay, the more value they take away from your product.”

Working for a Greater Cause

After you've served your family, and served your audience, there's still a much greater world in need of help from you and I.

While you build your business from the comfort of your couch, there are people in dire need of food, water, and shelter—and you have the opportunity to help them out.

“The more money you make in your business, the more you can help others in return.”

I’m all about practicing what I preach—so here goes!

My wife and I are sitting down this week to pick one charity that our company will support this year.

But we're not making this decision alone.

Every member of the community will have a say in the decision (we'll be sending a quick survey out via email, later this week).

Want to be a part of this movement, and help us give something away? Make sure that you're signed up below!


John Meese is the author of the #1 bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One). An entrepreneur himself, John is on a mission to eradicate generational poverty by equipping entrepreneurs with the tools and training they need to build thriving businesses from scratch. He is the CEO of Cowork Inc, co-founder of Notable, and regularly publishes interviews and insight at JohnMeese.com.

2 thoughts on “Why You Should Charge for Your Products When You Don’t Need the Cash

  1. Great points John,
    I think both points you mentioned are great points. If something is free, people devalue it (I have many free ebooks which prove that!) but when it costs you something, you are invested in not just a financial way. It’s one of the reasons I make sure I tithe straight away. I want to use my money to mentally invest me in my church.
    I also think that charging gives you options as well. If you charge, you can choose to give something away to someone who would benefit but actually can’t afford it. Then they’d still view it as being “worth” more.


    1. Thanks for adding your input to the subject, Chris!

      You make a good point about the similar importance of tithing for commitment, definitely. Charging makes a lot more possible!

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