50 Illustrated Insights On How To Grow Your Business by Creating Content Online


Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online by John Meese

Learn how to create compelling content, build a loyal audience, and sell more products online!

Get an exclusive digital copy of the illustrated edition of Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online.

For just $19.95 USD, get access to my brand new guide illustrating key concepts from teaching thousands of Platform University Students over the last four years.


From The Introduction

I was mortified the first time I heard of the “ABCs” of selling.

An acronym for “Always Be Closing”, the term has been bandied about by salesmen for decades as a mantra to stay focused on “closing” a sale by looking for every possible angle to convince a customer to sign on the dotted line.

In the 1992 film Glengarry Glen Ross, Alec Baldwin portrays a sales manager who uses the ABC motto to berate a team of real estate salesmen, setting a high stakes sales contest where the first prize is a Cadillac Eldorado, second prize is a set of steak knives, and “third prize is you’re fired.

Baldwin’s sales team quickly devolves into trickery, bribery, and thievery to attempt to compete, but that hasn’t stopped real life salesmen from adopting the phrase as a real-life rallying cry. Twenty years later, on the internet, content creators adopted a similar mantra, cheering “Always Be Launching” as they created high-pressure, deadline-focused sales events over and over again.

At first, the strategy worked. Online education and e-commerce were still very new, so consumers were eager to buy products with extravagant promises of life transformation (for a premium fee).

All of a sudden, creators were sharing success stories of product launches that made hundreds of thousands (or millions) of dollars during a launch week selling digital products with a small, remote team. Of course, it didn’t take long for consumers (and regulators) to get wise.

The same “Always Be Launching” strategy left both creators and customers feeling drained and worn down, launch after launch. Many creators saw their team face burnout and exhaustion, while success of their sales dwindled with each subsequent launch.

Bright-eyed customers were disappointed by the lack of earth-shattering life transformation they experienced, and the US Federal Trade Commission started restricting what promises you could make when selling products online. As it turns out, real change still requires hard work!

Just like any other gold rush, the initial early adopters have reaped their rewards and now the easy pickings are all picked and gone. For most of us, this is when the real work begins.


Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online by John Meese

Learn how to create compelling content, build a loyal audience, and sell more products online!

Get an exclusive digital copy of the illustrated edition of Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online.

For just $19.95 USD, get access to my brand new guide illustrating key concepts from teaching thousands of Platform University Students over the last four years.


Can You Still Make a Living as a Creator, Online?

Yes, absolutely. Every day, new creators join the ranks of those making a living online.

Creators supplement their income with a “side hustle” or make enough money to quit their day job and become a full-time entrepreneur. Others scale even farther, hiring people to build teams so they can operate a fast-growing, high-margin online business at scale.

There is still so much opportunity to become a content creator online. What is a creator, you ask? More and more, the term has been used to describe bloggers, vloggers, and ploggers (sorry podcasters, I couldn’t resist) along with social media influencers and musicians as well.

Nathan Barry, founder of ConvertKit, defines a creator this way:

A creator is any person who creates original work to teach, inspire, or entertain a dedicated audience of fans.

Always Be Launching is dead, but Always Be Teaching has only just begun. If you’re willing to teach for transformation in your content, products, and your marketing, you can build a growing tribe of loyal students who will gladly pay you money for your expertise.

If you are a creator, you are also an entrepreneur. That means your job is to create real solutions to real problems for real people (a subject I explore in much more detail in Survive and Thrive).

Over the last few years, I’ve had the pleasure of teaching thousands of students about building an online business as a creator, while serving as the Dean of Platform University. Throughout that time, I wrote a weekly original newsletter called Teach It Forward, highlighting the most important insights I discovered while teaching students along the way. With each issue, I commissioned a custom illustration to capture the essence of the lesson, or idea.

When I helped Michael Hyatt sell Platform University to Pete Vargas, I was able to get the rights to all of that content, and I’ve selected the best of the best from years of Teach It Forward to include in this single, illustrated guide!


Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online by John Meese

Learn how to create compelling content, build a loyal audience, and sell more products online!

Get an exclusive digital copy of the illustrated edition of Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online.

For just $19.95 USD, get access to my brand new guide illustrating key concepts from teaching thousands of Platform University Students over the last four years.


I hope you find these insights helpful, and can apply them to your own journey as a teacher and creator, to build your own business and make the world a better place while you’re at it. As always, keep up the good work!