Four months ago, we opened registration on a course with the intention of keeping the doors open long-term. Our strategy has changed, and this new approach will actually be better for everyone involved.
In June of 2015, I launched my first video course, The Get Noticed!™ Theme Unlocked.
Registration was open for just ten days, and we generated roughly $10,000 in sales from a list of about 250 people (full story here).
Then we closed registration for three full months.
When we re-opened registration in September, we added a new twist to try something out.
Launching a business or product is risky. You’ve got time, attention, and usually money all on the line. But what if it was possible to test your idea, so you can anticipate success before going all in?
Five months ago this week, I had what might be called a “rude awakening”.
I realized there were about seventeen dozen things I never learned about raising a child until my wife and I had a baby ourselves.
Things like how to predict spit-up trajectory, comfort a child after his first big fart, and somehow write a blog post while making a newborn laugh at the same time.
Building a business often feels exactly the same way.
Video courses are one of the best ways to teach an in-depth topic to an audience, but if your true goal is education then you need interactive content to help your course members succeed.
Earlier this year, I launched my first video course: The Get Noticed!™ Theme Unlocked.
As I was building the course, I paid a lot of attention to what other people built into their membership sites.
Most course builders focus on high-quality videos, but written material is often half-hearted, at best.
You’ve got a great product, and you know it’s worth the price you ask—but how do you get strangers to buy? That’s where Freemium Marketing can help.
For the last three decades, the “freemium” business model has been slowly taking over the software industry, and drastically changing people’s expectations for what happens before they commit to a sale.
I’m a huge fan of the celebration of success. When something great happens, revel in it! But real growth comes from taking a hard look at the mistakes behind the curtain of success.
Nearly three months ago, I launched my first membership site.
Overall, I thought the launch went very well:
- I found the perfect harmony of software to use,
- I designed a high-converting landing page, and
- I hit my initial goal of $10,000 in sales.
Not too shabby!