Launching a business or product is risky. You’ve got time, attention, and usually money all on the line. But what if it was possible to test your idea, so you can anticipate success before going all in?
Five months ago this week, I had what might be called a “rude awakening”.
I realized there were about seventeen dozen things I never learned about raising a child until my wife and I had a baby ourselves.
Things like how to predict spit-up trajectory, comfort a child after his first big fart, and somehow write a blog post while making a newborn laugh at the same time.
Building a business often feels exactly the same way.
One of the most common struggles online platform-builders face is product creation. We know products are vital to business, but struggle with what kind of product we should create.
The conventional advice is to take a survey of your audience—but what if your email list is small, or even non-existent?
Moreover, what if you’re in a service-based business, like photography, fitness training, or freelance writing?
You might not even have a website, let alone an online “audience.”
The world of business is often perceived as a place for sleazy, manipulative sales tactics, especially online. But that same world is made up of everyday people—just like you and me.
There must be a better way to make a buck.
If you want to be different, and build a business of integrity, there is still a place for you online.
The key, I’ve discovered, is to continuously build trust—trust that comes from consistent generosity, more than anything else.
In the world of online business, getting started can be the hardest part. That initial traction—or lack thereof—is what projects entrepreneurs along a path of success or failure.
I’d been blogging consistently for about a year when I was ready to create a new business.
I looked at successful entrepreneurs like Michael Hyatt, and thought,
They’ve got so much going on, and it all seems to work. I guess I’ll just do everything at once!
Yup, you guessed it. That didn’t last long.