If you’re building an online business (or platform), you know that there are more marketing channels than you can possibly tackle alone. Knowing that, it’s important to focus where you’ll get real results.
Over the last two years, I wasted a mind-boggling amount of time trying many different marketing outlets—with limited success.
I spent weeks focused on Google+, Pinterest, and LinkedIn.
I published a Facebook page (which I’ve since deleted), and studied Facebook advertising so I could market like one of the greats.
On top of that, I spent more time than I’d care to admit working towards 1,000 followers on Twitter.
In the world of online business, getting started can be the hardest part. That initial traction—or lack thereof—is what projects entrepreneurs along a path of success or failure.
I’d been blogging consistently for about a year when I was ready to create a new business.
I looked at successful entrepreneurs like Michael Hyatt, and thought,
They’ve got so much going on, and it all seems to work. I guess I’ll just do everything at once!
Yup, you guessed it. That didn’t last long.
It should come as no surprise that articles with relevant images get 94% more total views than those without. Most bloggers know this, but what they don’t know is how to create photos that stand out from the rest.
Over the last year, I’ve learned a lot about the various options for using images on my blog. I’ve tried quite a few, and the photos I use have grown more professional in time.
Want to totally rock the photos on your site? Read on to learn just how!
In 2013, there were over 152,000,000 blogs on the internet. Since then, that number has only grown. With so many voices to be heard, how do you set yourself apart from the rest?
Over the last couple of months, I took a good hard look at my platform and realized I needed to step it up. My site looked pretty good, but it wasn’t incredibly unique or memorable at the time.
With a little expense (and a lot of time), I revamped the look on my site as well as social media and across the web.
Every single entrepreneur has a task list miles long. Adding a project to that list is a tall order, I know. And platform-building? That’s tough stuff. But it’s worth it, either way.
What is a platform?
As Michael Hyatt explains in his best-selling book Platform: Get Noticed in a Noisy World,
Very simply, a platform is the thing you have to stand on to get heard. It’s your stage. But unlike a stage in the theater, today’s platform is not built of wood or concrete or perched on a grass hill. Today’s platform is built of people. Contacts. Connections. Followers.
And brand? These days, that means much more than names like McDonald’s, Abercrombie, and Apple.