Launching a business or product is risky. You’ve got time, attention, and usually money all on the line. But what if it was possible to test your idea, so you can anticipate success before going all in?
Five months ago this week, I had what might be called a “rude awakening”.
I realized there were about seventeen dozen things I never learned about raising a child until my wife and I had a baby ourselves.
Things like how to predict spit-up trajectory, comfort a child after his first big fart, and somehow write a blog post while making a newborn laugh at the same time.
Building a business often feels exactly the same way.
I’m a huge fan of the celebration of success. When something great happens, revel in it! But real growth comes from taking a hard look at the mistakes behind the curtain of success.
Nearly three months ago, I launched my first membership site.
Overall, I thought the launch went very well:
- I found the perfect harmony of software to use,
- I designed a high-converting landing page, and
- I hit my initial goal of $10,000 in sales.
Not too shabby!
To many people, copywriting is a mysterious art (if they’re being honest, most people have no idea what copywriting actually is).
The first time I heard of copywriting, I assumed this was the practice of filing legal paperwork to claim an idea. Like the “Copyright” on a website or in a book.
It turns out that “Copywriting” and “Copyright” are nowhere near the same thing.
Two months ago, I launched my first membership site. With a 9-day registration period, the launch generated $10,541.85 in total sales.