Every year, I run a reader survey to learn more about the people who follow this blog, so I can re-evaluate (and improve) the content focus moving forward.
This post is fairly selfish, focused on what me and my team can learn from these results.
I share these results publicly because I hope you’re inspired―I want you to think of how you can get similar data from your audience to make strategic business decisions this year.
What if you could take your coaching services to the next level, and provide more content to each client with less time invested on your end?
That’s exactly the opportunity a membership site can provide.
In late 2014, I started offering a paid coaching service called “Unlock the Get Noticed!™ Theme”.
It was a hit from the start, and without much promotion I generated over $7000 from that service over the next six months.
That was unexpected.
Earlier this month, I sent out my 2015 reader survey. This is the second year I’ve done this, and I’m always surprised at how much there is to learn from a short survey of my audience.
After running the survey for two weeks, I had 31 responses—but I got another one while writing this post!
That’s not a massive number, but it’s enough to get a snapshot of what my typical reader is like.
The world of business is often perceived as a place for sleazy, manipulative sales tactics, especially online. But that same world is made up of everyday people—just like you and me.
There must be a better way to make a buck.
If you want to be different, and build a business of integrity, there is still a place for you online.
The key, I’ve discovered, is to continuously build trust—trust that comes from consistent generosity, more than anything else.
In the world of online business, getting started can be the hardest part. That initial traction—or lack thereof—is what projects entrepreneurs along a path of success or failure.
I’d been blogging consistently for about a year when I was ready to create a new business.
I looked at successful entrepreneurs like Michael Hyatt, and thought,
They’ve got so much going on, and it all seems to work. I guess I’ll just do everything at once!
Yup, you guessed it. That didn’t last long.