Episode 23: Leveraging a Self-Published Book as Part of Your Online Business

In this episode of the Unleash Your Blog podcast, you’ll hear a recorded coaching call with Dr. Noel Lumpkin where we explore different ways she can use her self-published book along with other products to monetize her blog.

We dive into audience clarity, what to do with her self-published book, and whether or not she should incorporate public speaking or consulting into her online business.

Episode Outline

In this recorded coaching call with Dr. Lumpkin, you’ll learn:

  • The main takeaways from this call (that you can learn from too)
  • How to leverage a self-published book as part of your blog-based business
  • Two key benefits for featuring a self-published book on your blog
  • When to consider including public speaking as part of your online business
  • What it means to offer “lightbulb moment” transformation for your audience
  • Why you need to be wary of offering too many services or serving too many people
  • How promising opportunities can become incredibly destructive distractions
  • Why content clarity means you need to say no to many opportunities (even good ones)
  • Why Dr. Lumpkin is more interested in diverse products than one-off big checks
  • My social media strategy (and how it consistently sends people back to my blog)
  • The power of being the one who wrote the book on your topic for your audience
  • The mental transition you need to make to build solutions to solve customer problems
  • How to structure your flagship product to help your audience overcome major roadblocks
  • Examples of different ways you can passively promote your book on your blog
We live in an era where what you don't need is opportunity, what you need is focus and execution.Click To Tweet

Resources Mentioned

Get Your Action Guide


Download your copy of the Unleash Your Blog action guide!

You'll learn how to turn your blog into a thriving online business.

Powered by ConvertKit