Episode 23: Leveraging a Self-Published Book as Part of Your Online Business

In this episode of the Unleash Your Blog podcast, you’ll hear a recorded coaching call with Dr. Noel Lumpkin where we explore different ways she can use her self-published book along with other products to monetize her blog.

We dive into audience clarity, what to do with her self-published book, and whether or not she should incorporate public speaking or consulting into her online business.

Episode Outline

In this recorded coaching call with Dr. Lumpkin, you’ll learn:

  • The main takeaways from this call (that you can learn from too)
  • How to leverage a self-published book as part of your blog-based business
  • Two key benefits for featuring a self-published book on your blog
  • When to consider including public speaking as part of your online business
  • What it means to offer “lightbulb moment” transformation for your audience
  • Why you need to be wary of offering too many services or serving too many people
  • How promising opportunities can become incredibly destructive distractions
  • Why content clarity means you need to say no to many opportunities (even good ones)
  • Why Dr. Lumpkin is more interested in diverse products than one-off big checks
  • My social media strategy (and how it consistently sends people back to my blog)
  • The power of being the one who wrote the book on your topic for your audience
  • The mental transition you need to make to build solutions to solve customer problems
  • How to structure your flagship product to help your audience overcome major roadblocks
  • Examples of different ways you can passively promote your book on your blog
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Resources Mentioned

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