Why You Need to Switch from MailChimp to ConvertKit Right Now

As I learned in my recent $10,000 launch, an email list is a powerful asset—if you know how to set it up right. Most solutions are clunky, but I’ve found one that excels beyond any alternatives available.

Why You Need to Switch from MailChimp to ConvertKit Right Now

I just finished moving my email list over to ConvertKit, and I’m already in love.

I’ve used MailChimp since I started my email list two and a half years ago, mainly because it was free.

Overall my experience has been positive—but I now realize there was much I was missing, and I’m excited to be making this switch.

For Bloggers, By Bloggers

ConvertKit isn’t for everyone, but that’s exactly the point.

It’s an email marketing service designed specifically for bloggers. If you have a professional blog, ConvertKit is your new best friend.

Nathan Barry founded ConvertKit to scratch his own itch. In his own words,

I decided to solve my email marketing frustrations and build a tool that had all the email marketing best practices I was using to sell hundreds of thousands of dollars worth of books built in by default. That tool is called ConvertKit.

Most email marketing services are built for brick-and-mortar businesses or online shops, and simply lump bloggers in with the rest.

With MailChimp, you need to use additional services like LeadPages and SumoMe to deliver lead magnets or optimize email opt-ins. Both services are great, but it’s an added expense (and more of a hack than anything else).

ConvertKit is built specifically for bloggers, with key features already built in:

  1. Beautiful landing pages and forms. ConvertKit templates are made to convert. They look good, but they’re also simple to set up (and you can customize them as much as you want).
  2. Email magnet delivery. Want to offer a different ebook for every blog post, or a single download site-wide? Either way, it’s as simple as uploading a file.
  3. Audience segments & tags. By tagging subscribers based on a sign-up form, clicked link, or manual notes, you can better serve your audience by sending them only what they’re likely to need.
  4. Ready-made integrations. ConvertKit has built-in integrations with GumRoad and WishList Member (among others), automatically adding or removing tags on each subscriber any time a purchase is made.
  5. Automated email campaigns. By creating targeted email “courses”, ConvertKit makes it simple to engage with every subscriber as they opt-in, sharing popular posts, email tips, or asking key questions over a period of time.

The only email services that come close in features are InfusionSoft and OntraPort, and between those the cheapest plan is $199 every month.

ConvertKit is much cheaper. Right now, monthly plans start at just $29.99.

The Human Touch

I love ConvertKit emails, because they’re designed for the reader—they look just like they would if they came from a friend.

There’s no need for flashy headers or text blocks—email is where reader relationships grow.Click To Tweet

And what if someone on your site is already a member of your list?

Normally, they’d see the same email opt-ins as everyone else, but with ConvertKit those boxes are replaced with custom targeted pitches—perhaps just a “thank you” for having already subscribed!

And there’s one key reason I love ConvertKit more than every alternative: I talk to their founder at least once a week.

ConvertKit support is always standing by (this includes Nathan), and does their best to help with technical problems, basic questions, or feature requests.

But they’re also human, and not afraid to throw a little personality in with their fantastic support.

With MailChimp, basic plans don’t even offer email support:

MailChimp Support

Best of all, ConvertKit is still new and growing. New features are being added all the time, and I’m already pleased with what they have.

If you're serious about email marketing as part of your platform, you need to be using ConvertKit.Click To Tweet

I’m excited to better serve my audience by making email a priority, and ConvertKit is making that much easier than I’d hoped.

If you’re looking for a better list building service, I encourage you to give ConvertKit a try.

Question: What’s keeping you from switching to ConvertKit?

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  • Hi, John,

    I switched over to ConvertKit several months ago and have been impressed with the amount of changes (for the better) they have made in just those few months. Great email service!

    Thanks,
    Sue

    • So glad to hear you’ve had a similarly positive experience, Sue Anne! ConvertKit’s continuous improvements are impressive.

  • Tarun Jagwani

    John,
    Interesting article,
    I have just started using MailChimp and am very happy with it. But will look at ConvertKit closely now. Still just focusing on creating my platform, and just using the basic tools to get me to a more advanced stage, when i will need more tools to serve my audience better.
    Thank you,
    Tarun Jagwani

    • MailChimp works well to get you off the ground on a bare bones budget, but the minute you get serious about monetization I highly recommend you come back and check it out, Tarun. Good luck!

  • Thank you, John. Always appreciate your great tips. How would you say ConvertKit compares to services such as InfusionSoft? Apples and oranges? Or a worthy alternative? Thanks for any insight! Blessings, Patricia

    • Thank you for the kind words, Patricia!

      Although I haven’t used InfusionSoft myself, I’m familiar with most of the main features bloggers use like tagging subscribers based on their actions (purchases, clicking links, etc) and other advanced analytics. That plus automation are the main things I found in ConvertKit, is there any other particular feature you’re looking for? As far as I can see, ConvertKit is all you’d need as a blogger, minus an affiliate program.

  • I’ve been on the fence about ConvertKit. I’m using a larger company currently, but having a hard time figuring out some of the basic aspects. I’ve been looking for an alternative and ConvertKit has been in my mind. Thanks for the post. I’ll probably be signing up today.

    • Glad to hear it, Bethany! If you have any questions, don’t hesitate to ask. Or join my ConvertKit tour I’m offering right now (the offer box right above the comments, at the bottom of the post).

  • John, your timing is truly amazing!!! This post is so incredibly helpful!

    For about six months, while getting a brand new website rebuilt — thanks to developers and designers, who implemented Michael Hyatt’s wonderful Get Noticed theme — my next challenge has been to move and build my email list, which is currently on two places.

    Most of my list is on 1ShoppingCart. The rest are on Relevant Tools. This has been challenging for years.

    For months — up until reading your post — I’d been planning on moving everything over to MailChimp, but this process has been very, very slow, and there were many snags and delays.

    Plus, I’ve been feeling iffy about MailChimp, because I wanted so many features.

    I’m thrilled to learn that ConvertKit can give you beautiful landing pages and forms, email magnet delivery, audience segments and tags, ready-made integrations, and automated email campaigns.

    Again, thank you a million, John, for this incredibly helpful post. I’m so very grateful.

    • So glad to hear the timing was perfect for you, Connie! I’m sure dealing with multiple email software solutions at once was a pain, I hope ConvertKit makes things a lot easier for you 😉

  • I’d love to switch from MC to ConvertKit, but as I just launched a month ago and have only 100 subs, I don’t want to pay the $29 per month yet. I wish there were a special price for newbies who have a list from zero to 1,000.

    • Even cheaper would be nice, Deena, but would a minimal investment inspire you to take action? Probably not as much as $29 per month.

  • Great info! I have been looking at convertkit to be my resolve from subscribing to leadpages in addition to already paying for mailchimp. The only thing I was really concerned about is that the site says it only has three opt in form options. Are they extremely customizable to allow for flexibility or is it what you see is at you get for the opt in forms?

    • Great question, Bijee! Each form is super customizable, the three templates are just overall design formats.

  • Thanks for the post! It’s been very helpful. I am using Aweber+e-junkie. I’d like to know if there’s the possibility to automatically add new customers to a customer’s list with ConvertKit.

    • Hi Oscar! ConvertKit makes it super easy to tag customers based on their purchases using a number of different checkout solutions, like Gumroad and Easy Digital Downloads. To my knowledge, their isn’t currently an e-junkie integration but it looks like Zapier may make that possible soon (more info here).

  • Great review. I noticed you’re still using Leadpages to distribute your Daily Life Navigation guide in your sidebar. Is there a reason?

    I’m looking to ditch Leadpages, because I like the idea of Convertkit as a more all-in-one solution, but everyone I hear singing the praises of Convertkit seems to ALSO still be using Leadpages. Is it just because their modals are more attractive?

    • Great question, Erin! I’ve been experimenting by running both LeadPages and ConvertKit modals across my site over the last couple of months, and while both work well I’m about to switch to 100% ConvertKit modals.

      The design on both is pretty solid, but the key difference maker for me is that the analytics in ConvertKit forms are fantastic, and don’t transfer through a LeadBox the same way.

  • Steve

    hi guys! I faced the problem – didn’t have as much subscribers, as to be able to pay for them $29/mth with CK. So my solution became Mailerlite provider, that offers more or less the same features that CK, just lower price – I checked them – EU-based, english-speaking support 24/7, fast API, testing for free. Looks worth to try – https://www.mailerlite.com/convertkit-alternative. Perhaps, you did your own audit? what can you advice? which are your fav?

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