Episode 20: My Mom is Launching a Blog for New Homeschoolers

In this episode of the Unleash Your Blog podcast, you’ll hear a recorded coaching call with Alicia Meese (my mother), who is getting ready to launch a blog to help new homeschoolers.

We dive into getting clarity on your blog’s target audience, how that relates to your products & services, as well as the first steps you should take before you “launch” your blog to the world.

Episode Outline

In this recorded coaching call with Alicia, you’ll learn:

  • The main takeaways from this call for Alicia (which you can learn from too)
  • A quick backstory on my family, siblings, and how old I am (in case you didn’t know)
  • Why a blog-based business sounds appealing for a transition from stay-at-home mom
  • My mom’s questions about what she should do before “launching” her new blog
  • A look at how to clarify your blog’s target audience (in this case, “new homeschoolers”)
  • What I mean when I clarify my mom’s audience as reluctant new homeschoolers
  • Where my mom is right now in the Project LAUNCH Cycle
  • Two things you must change on your website before you launch your new blog
  • The best way to write your “About” page (and why it’s so incredibly important)
  • The questions people ask themselves subconsiously when they first visit your website
  • Why you should only talk about your problems in the past tense on your blog
  • How to construct your first blog post with a “quick win” for your audience
  • The difference between internal questions customers ask vs. what they actually search for
People don't want to hear 'I'm right where you are,' they want to hear 'I've BEEN where you are.'Click To Tweet

Resources Mentioned

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